Jootsing | Beeple

Jootsing

Have you ever been stuck with a creative block, going in circles trying to flesh out an idea?

Enter the concept of ‘Jootsing’. The method behind the creativity in the arts, philosophy and even science. Put simply, Jootsing is the process of figuratively Jumping Out Of The System, in order to understand the rules and then adapt them to your will.

As mentioned before, many of the best artists steal – and creativity is rarely about inventing something new, but taking something existing and building on it. In short, it looks something like this:

  1. Understand the rules and frameworks of your domain of interest
  2. Identify an approach that would be considered unexpected, and maybe even against those rules
  3. Build your creative idea around this new foundation, which itself comes from the original foundation of the system

It might seem like a mysterious process from the outside, but seasoned artists will tell you that it’s a reliable and repeatable formula. It takes a lot of experience and multiple iterations, as any worthwhile endeavour does. But limitations are invaluable as they give us a starting point to work from, and eventually shape our ideas against.

Beeple

We wrote about digital art and NFTs a few months ago, predicting that their adoption would pick up momentum in the years to come. We certainly didn’t think it would happen in a mere few months!

On Thursday (March 11th 2021), the digital artist ‘Beeple’ sold a piece auctioned by the well known auction house ‘Christie’s’, for $69.3 Million – the 3rd most expensive sale for a living artist in history.

This feels like a watershed moment for digital art and blockchain based assets. As NFTs move into the mainstream, both in understanding and adoption, artists of all kinds will feel empowered to create unique copies of their work and sell them directly to consumers.

It’s an exciting road ahead and we think this will spawn a generation of people for whom pursuing artistic endeavours as their primary vocation will be a viable path, and not something that’s scorned at or considered to not be a ‘real job’.